ANTWERP, Belgium (AP) — More ads, less gems: Top producers crafted emergency plans Monday to make sure that diamonds remain a girl’s best friend this Christmas, despite the economic gloom.
Traders, cutters, polishers and producers from the world’s top diamond hubs — including India, Israel, Dubai and China — held crisis talks in this Belgian city to keep the shine on their multibillion-dollar business.
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A model holds the ‘Letseng Legacy’ diamond at the World Diamond Center in Antwerp, Belgium, in this Nov. 14, 2007 |
Industry leaders De Beers Group and Russian mining giant Alrosa announced plans to cut production of rough diamonds and to launch a massive media blitz in the United States to lure consumers back to jewelers and prevent a panicky markdown in prices. |
Still, industry experts warned of a possible 15 percent drop in sales in North America next year, a 10 percent sales drop in Europe and a five percent drop in Japan.
The gloomy forecasts added to an already dismal situation for the industry, which only recently had been riding the luxury boom amid good times in China, the U.S. and Russia.
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